<HTML><BODY BGCOLOR="#D8D0C8" STYLE="font:10pt verdana; border:none;background-color:#D8D0C8; "><DIV>Lee,</DIV> <DIV>I think web based advertising (mixed with conventional) would be even more effective. Pop-ups, dynamic pictures, links to advertiser... the web thrives on them.</DIV> <DIV>Wade</DIV> <DIV> </DIV> <BLOCKQUOTE style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px"> <DIV style="FONT: 10pt Arial">----- Original Message -----</DIV> <DIV style="BACKGROUND: #e4e4e4; FONT: 10pt Arial; COLOR: black"><B>From:</B> Rick Sweeney</DIV> <DIV style="FONT: 10pt Arial"><B>Sent:</B> Saturday, September 28, 2002 7:54 AM</DIV> <DIV style="FONT: 10pt Arial"><B>To:</B> discussion@nsrca.org</DIV> <DIV style="FONT: 10pt Arial"><B>Subject:</B> RE: K-Factor vision of the future.</DIV> <DIV> </DIV> <META content=Word.Document name=ProgId> <META content="Microsoft Word 10" name=Generator> <META content="Microsoft Word 10" name=Originator><LINK href="cid:filelist.xml@01C266DD.623018C0" rel=File-List> <STYLE> <!-- /* Font Definitions */ @font-face {font-family:Tahoma; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:553679495 -2147483648 8 0 66047 0;} @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4; mso-font-charset:0; mso-generic-font-family:swiss; mso-font-pitch:variable; mso-font-signature:536871559 0 0 0 415 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline; text-underline:single;} a:visited, span.MsoHyperlinkFollowed {color:blue; text-decoration:underline; text-underline:single;} span.EmailStyle17 {mso-style-type:personal-reply; mso-style-noshow:yes; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt; font-family:Arial; mso-ascii-font-family:Arial; mso-hansi-font-family:Arial; mso-bidi-font-family:Arial; color:navy;} span.SpellE {mso-style-name:""; mso-spl-e:yes;} @page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;} div.Section1 {page:Section1;} --> </STYLE> <DIV class=Section1> <P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">I do not think the concept will be to actually download the K-Factor, but rather, to read it on-line, similar to the way<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></FONT></P> <P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial">many Magazine publications are today. <SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN><SPAN style="mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></FONT></P> <P class=MsoNormal><FONT face=Arial color=navy size=2><SPAN style="FONT-SIZE: 10pt; COLOR: navy; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Tahoma size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">-----Original Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> discussion-request@nsrca.org [mailto:discussion-request@nsrca.org] <B><SPAN style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Lee Davis<BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Saturday, September 28, 2002 9:51 AM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> discussion@nsrca.org<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> RE: K-Factor vision of the future.</SPAN></FONT></P> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">Yes, this is an issue I haven't seen mentioned that needs consideration.</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">I did some experimenting with pdf files and the typical page, done in grayscale, will come in somewhere around 100KB per page. Full page ads, around 150KB/page. This is best case scenario. Pics and other graphics will look OK on screen but print poorly. For print quality pdf files (300dpi) the size goes way up, 1MB - 2MB per page. Publish in color and the file sizes increase more.</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">The issues I question are:</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">1) How many people who opt for the online version will actually bother to download? Broadband internet connections are still in the minority - most people are still 56Kb dial-up.</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">2) What are advertisers going to think about this and how important is advertising to the K-Factor budget? As an advertiser, I'm skeptical.</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">Lee Davis</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'">Piedmont Models</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face="Courier New" color=blue size=2><SPAN style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: 'Courier New'"><A href="http://www.piedmontmodels.com/">http://www.piedmontmodels.com/</A></SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <BLOCKQUOTE style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0in; BORDER-TOP: medium none; PADDING-LEFT: 4pt; PADDING-BOTTOM: 0in; MARGIN: 5pt 0in 5pt 3.75pt; BORDER-LEFT: blue 1.5pt solid; PADDING-TOP: 0in; BORDER-BOTTOM: medium none"> <P class=MsoNormal style="MARGIN-BOTTOM: 12pt; MARGIN-LEFT: 0.5in; MARGIN-RIGHT: 0in; mso-margin-top-alt: 0in"><FONT face=Tahoma size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">-----Original Message-----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> discussion-request@nsrca.org [mailto:discussion-request@nsrca.org]<B><SPAN style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Wade & Barbara Akle<BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Saturday, September 28, 2002 8:34 AM<BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> Discussion rc NSRCA<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> Re: K-Factor vision of the future.</SPAN></FONT><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"><o:p></o:p></SPAN></FONT></P> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">I may have missed somebody mentioning the excessive size of the present k=factor downloads of 5-7 Mbps (:<<o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">I have great admiration for our web-site team and thank them for it al the time. And, I am for having the k-factor delivered on the web.<o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">One question is how come I get to download in pdf format all kind of manuals and pages of information larger than the k-factor in a reasonable time and yet have avoided the k-factor because of the time it takes?? <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana"> <o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Until the download time on a 56 kbps phone line gets down to less than a minute or two, we have a losing proposition, leaving a lot of us without the k-factor.<o:p></o:p></SPAN></FONT></P></DIV> <DIV> <P class=MsoNormal style="MARGIN-LEFT: 0.5in"><FONT face=Verdana size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana">Wade<o:p></o:p></SPAN></FONT></P></DIV></BLOCKQUOTE></DIV></BLOCKQUOTE></BODY></HTML>