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<DIV><FONT face=Arial>We all have threshold at which we evaluate if we want to
continue to go along with price increases. That threshold varies with individual
circumstances. As long as the cost is low we tend to renew without question.
When the cost is significant we start thinking in terms of what are we getting
for our money. </FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>There are a lot of local flyers that do not participate
because the relatively poor return on investment considering a $20+
entry.</FONT></DIV>
<DIV><FONT face=Arial>That is why I choose not to play poker. It amounts to
feeding the sharks.</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>If a member is not participating in contests at the local
level it is hard for me to understand why they bother with the expense of NSRCA
membership. </FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>Return On Investment should be a consideration every time
we solicit funds. That includes entry fees, judging seminars T-Shirts and
K-Factors. Pattern flyers are not obligated to join our
organization.</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>I don't know the number, but when our membership reaches a
point where we can no longer claim to clearly represent the majority of the
pattern flyers our status as the Pattern SIG is at risk with the AMA.
</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>I have enjoyed the K-Factor along with every one else. I
lack an appreciation for the outward appearance. Glitz & Gloss is what I
transfer from my mailbox to the trash can every day with the advertisements from
retailers. What I do appreciate is timeliness and content. It is important to
have at least 10 point type so it can be read without a magnifying
glass.</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>Traditional newsletters are in decline because of the
competition from the internet. At some point in time our advertisers are going
to realize that the K Factor is not the only way to reach the
market.</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>Of course I am aware that my pessimism may be unwarranted.
</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV>
<DIV><FONT face=Arial>For the record, I paid my dues this year and I plan on
paying them for next year...</FONT></DIV>
<DIV><FONT face=Arial></FONT> </DIV></DIV>
<DIV>John Ferrell <BR>6241 Phillippi Rd<BR>Julian NC 27283<BR>Phone:
(336)685-9606 <BR>Dixie Competition Products<BR>NSRCA 479 AMA 4190
W8CCW<BR>"My Competition is Not My Enemy"</DIV>
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<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=weedon@wwnet.net href="mailto:weedon@wwnet.net">Thomas C. Weedon</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=discussion@nsrca.org
href="mailto:discussion@nsrca.org">NSRCA Discussion List</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Friday, November 01, 2002 8:09
PM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> RE: WAS - KFactor Now
"Members"</DIV>
<DIV><BR></DIV>
<DIV><SPAN class=670415900-02112002><FONT face=verdana>At the Annual NSRCA
meeting this last summer, I brought up the fact that every time the dues go
up, our membership goes down. I wanted the officers to get on a budget program
where we could go back to lower dues. District 4 had a large number of old,
non-active members that kept their subscriptions going while it was at a
reasonable price, but when the dues hit $35, I had at least 20 drop out in my
district. I can name every one of them. Our contest attendance continued to
improve, but when the dues hit $38, I witnessed a mutiny in District 4 as well
as among another NSRCA volunteer group. Actual contest flyers has pretty
much stayed the same, or improved over the last 5 to 6 years, and best of all,
the number of contests has gone up! So Pattern is in good health, it's just
the NSRCA that is down.</FONT></SPAN></DIV>
<DIV><SPAN class=670415900-02112002></SPAN> </DIV>
<DIV><SPAN class=670415900-02112002>Tom W.</SPAN></DIV>
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