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<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">Is Sponsorship a bad thing?<?xml:namespace prefix = o
ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">My opinion:<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">I don’t think so…<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">Industry suppliers need to get their products
(especially new products) somewhere they can be show cased. The hands of a
skilled and respected competitor are the ideal candidate.<SPAN
style="mso-spacerun: yes"> </SPAN>An individual who is on a tight budget
will by necessity be reluctant to try new things. The tried and true is a lot
safer path. However, if the new product is made available to him, he will check
it out. If he finds it useful, he will likely incorporate into his competition
setup. If it is a “bummer” he cannot take the risk.<SPAN
style="mso-spacerun: yes"> </SPAN>If it simply “works as advertised”, the
continued use becomes an endorsement – and if he can’t make it work, we the
customers have fair warning… <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">As a consumer, I find sponsorship a very positive
thing.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">When I was a vendor it was essential that I get
honest evaluation of my products. <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">Any level of sponsorship is an honor to the
sponsored.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">The sponsors are giving back to the game in a manner
that benefits us all.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">In competition, if everybody uses it, there must be a
reason…<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">In competition, if nobody uses it, there must be a
reason…<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">With sponsorship, the customer wins, the competitor
wins, and the sponsor wins.<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial">I like it this way…<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt"><SPAN
style="FONT-FAMILY: Arial"> <o:p></o:p></SPAN></P></DIV>
<DIV><FONT face=Arial size=2>John Ferrell <BR><A
href="http://DixieNC.US">http://DixieNC.US</A><BR></FONT></DIV></BODY></HTML>